How to sell clothes online in 2026
Poshmark, Depop, eBay, and Facebook Marketplace each reward a different kind of closet. Here’s the fee-by-fee breakdown, what’s actually selling right now, and how to list faster without giving away margin.
Last updated July 2026
Disclosure: this guide is published by the team behind Reclaim. We compare our own app to Poshmark, Depop, and eBay below and have kept every claim about those platforms factual — they are genuinely the better choice for plenty of sellers, and we say so.
What's the best app to sell clothes online in 2026?
There’s no single best app — it depends on what you’re selling and how much effort you want to put into each listing. Poshmark suits recognizable brands and workwear, with prepaid shipping labels and a social, share-driven audience across a wide age range. Depop suits vintage, streetwear, and Y2K pieces sold mostly to a younger buyer base that doesn’t mind handling its own shipping. eBay reaches the broadest possible buyer pool and shows real sold-price history for research, which matters most for higher-value or brand-name pieces. Facebook Marketplace works well for bundles and no-shipping local sales. Our full app comparison covers marketplaces, crosslisting managers, and AI listing apps side by side if you sell more than just clothes.
How much do Poshmark, Depop, and eBay actually charge to sell clothes?
Fees vary more than most sellers expect. Poshmark charges a flat $2.95 on sales under $15 and a 20% commission on sales of $15 or more, with a prepaid shipping label included in that cut. Depop removed its US selling fee entirely in 2024 — sellers now pay only payment processing, about 3.3% of the sale plus $0.45 — while buyers cover a separate marketplace fee, and shipping is on the seller unless you opt into Depop’s own labels. eBay charges a final value fee of 13.6% of the total sale amount for most standard categories (12.7% for Store subscribers), plus a flat per-order fee of $0.30 to $0.40; category rates range from roughly 2.5% to 15.3%. On a $50 item, that works out to about $10 to Poshmark, $2 to Depop’s payment processor, and roughly $7 to eBay, before shipping.
Should you sell clothes on Poshmark or Depop?
It comes down to your inventory and how hands-on you want to be. Poshmark’s audience skews toward recognizable brands, workwear, and a wider age range, and its built-in “sharing” culture rewards active daily engagement — plus every sale comes with a prepaid shipping label. Depop’s audience skews younger and vintage-forward: Y2K pieces, band tees, and one-of-a-kind thrift finds tend to move faster there than in Poshmark’s more mainstream catalog. Depop’s lower fees mean more of the sale price reaches you, but you’re responsible for buying and shipping your own packaging unless you opt into Depop’s own labels. Neither app is a bad choice on its own — the mismatch happens when the item doesn’t match the audience, like a decades-old band tee on Poshmark or a barely-worn work blazer on Depop.
What clothes are actually selling online in 2026?
Secondhand apparel is no longer a niche: 58% of US shoppers bought secondhand clothing in the past year, and 83% of Gen Z shoppers have either bought secondhand or are open to it, according to Capital One Shopping’s research. ThredUp’s 2026 Resale Report found the US secondhand market grew nearly four times faster than the broader retail clothing market in 2025, with Gen Z and Millennials driving roughly 71% of the resale market’s growth through 2030. In practice, that demand favors specific categories: recognizable brand names and workwear on Poshmark, vintage and Y2K pieces on Depop, and denim, outerwear, and athletic wear across every platform — the kinds of items buyers can search for by exact brand and size. Condition and honest photos matter as much as category; a well-photographed mid-tier brand in excellent condition regularly outsells a designer piece with visible wear and blurry photos.
Is it worth listing the same clothes on more than one app?
Usually, yes — the same item can be visible to Poshmark’s social-shopping audience and eBay’s national search traffic at the same time, and whichever platform sells it first wins. The traditional catch is doubled work: photographing, describing, and pricing the same item twice by hand, which is exactly why professional resellers pay for crosslisting subscriptions. For someone clearing out a closet rather than running a reselling business, that subscription rarely pays for itself. A lighter option is publishing to two marketplaces from one photo — Reclaim does this for eBay and Facebook Marketplace automatically, with support for more marketplaces, including Mercari and Etsy, in development.
How can AI speed up listing clothes for sale?
Reclaim (full name “Reclaim: Sell with AI”) is our app — disclosed here since this section describes it directly. Snap a photo of a clothing item and Reclaim identifies the brand and item, grades its condition, writes a title and description, and suggests a price pulled from real-time eBay SOLD listings for the same or comparable pieces, not asking prices, which routinely run higher than what an item actually sells for. Review and edit anything, then publish to eBay and Facebook Marketplace in one tap under your own accounts, so payouts go directly to you. It’s free to download on iOS. For clothes especially, the time savings compound — a drawer of ten shirts that would take two hours to research, price, and write by hand becomes a ten-minute review pass.
What is the biggest mistake people make selling clothes online?
Pricing from what other sellers are asking instead of what identical items actually sold for. Asking prices on any marketplace skew high because sellers can list at whatever number they want; only sold listings show what a buyer was actually willing to pay. The fix is checking eBay’s sold listings — filter search results to “Sold items” — for your exact brand, size, and condition before you set a price anywhere, even on Poshmark or Depop, where sold-price history isn’t shown directly. Our pricing guide walks through finding those comps step by step. The second most common mistake is a vague condition description: “good condition” means different things to different buyers, and unclear listings get returned or disputed more often than ones that name every flaw up front.
The short version
Match the platform to the item — brands and workwear on Poshmark, vintage and streetwear on Depop, anything with real resale demand on eBay — price from sold listings instead of asking prices, and photograph condition honestly. Our eBay vs. Facebook Marketplace guide covers the two biggest general marketplaces in more depth, and the rest of our selling guides cover pricing, decluttering, and choosing the right app for everything else in your closet.
List your closet in minutes, not hours.
Free to download. Highly rated on the App Store.